FINALLY – Berlin Fashion Week Statement Campaign… Navabi Gets Naked
From the streets of Berlin, a bold and bare booty fashion statement from full figured company Navabi. QG spotted this edgy move recently and wanted to share and show our designer support for anyone, any company and designer taking a stand against body type discrimination! From the FINALLY website;
“No person is to be unfairly disadvantaged or favoured because of his gender, descent, race, his
language, ethnic origin, and beliefs, his religious or political views… There is no mentioning of sizes here – of course not. You think we lay it on a bit too thick,
quoting the Basic Law of the German constitution? YES and NO. YES – because theoretically a woman wearing a size 24 should not be treated differently than
someone with a size 8. NO – in practice, however, there is an innumerable amount of women who are limited in life
because of their size. They are much bigger than a size zero model, that‘s a fact. Thus, this is anything but a “minority problem.” Then why is there a complete lack of affordable designer fashion for them?
The scenario: narrow dressing rooms in the rearmost location of the shop, that is where the “plus sizes” can be found. Unfavourably cut clothing, looking cheap and yet being too expensive. Or there is the option to go to a designer and secretly order a tailor-made item. Realistic alternative or discrimination?
According to this, much more women beyond a size 14 ought to be wondering around Berlin and every other city, searching for clothing that fits their style. Clothing that is a reflection of
their personality – both professionally and on a private level. Just like everybody else does.
Our model wears a size X. She is a representative for many confident and fashionable women, who do not want to put up with this situation any longer.
This campaign is supposed to be eye-opening, holding a mirror up to the fashion industry. With its limitation to “designer fashion” the Berlin Fashion Week provided just the right setting for us. It is not an attack on the fashion industry. It was quite the contrary. It was and is a call, an offer, for a closer cooperation with designers, labels, and for everybody who wants to actively participate in a better future.”
Take that! Check out the news on this forward thinking campaign at; http://www.navabi.co.uk/finally
What are you thinking? Is this a grand statement by European designers but the action is lagging in the States? Do you see something this public (you know, the naked girls and all) actually being pulled off in the US or are we too prudish to let this happen? Tell us what you think!