Queen Grace sides with the writers at the Huffington Post when we say … (from huffingtonpost.com) we’ve long admired Dove’s “Real Beauty” campaign, an effort launched in 2004 to enlist “real women” models (i.e. not just super-skinny professional models) to showcase Dove products and boost women’s self-esteem at the same time.
The idea, which we definitely support, is “to make more women feel beautiful every day by widening stereotypical views of beauty.” Now, with Dove’s “The Ad Makeover,”the brand is going further to make women feel beautiful: combatting negative advertising.
Specifically, Dove is setting its sights on all those small but sneaky ads on the side of your screen that shout-out to your “jelly rolls” or “love handles” or “muffin tops” (and sometimes even animate them — that’s the worst). Through Dove Australia’s “The Ad Makeover,” created by Ogilvy, Aussie women can go online and create alternative, feel-good ads instead. Instead of targeting your insecurities, the messages include “The perfect bum is the one you’re sitting on,” for example, or “When it comes to your body, love the one you’re with.”
Our favorite: “Think of your cups as half full.”
Watch the video above and go to Facebook.com to see more. Dove – The Ad Makeover
What do you think? Would you participate?
Lisa Pool Content Manager
About Our Content Manager; Lisa Pool is the creative consultant for QG and acts as the lead contributing writer and Content Manager for the Queen Grace Weekly Dish. Lisa owns the branding agency, cc101 Productions. As someone who thrives on current trends and events, Lisa and her guest bloggers bring to the QG WD contemporary posts on topics important to our QG community. Follow Lisa on Facebook at; Creative Consulting cc101 and on Twitter @cc101production - Lisa also writes for MindBodyGreen, Divine Caroline, Conscious Divas, The Examiner and Redbook Magazine. About our blog; Marina Zelner created the Queen Grace brand as a high-fashion company that designs exclusively for the contemporary full-figured woman. Every one of our distinct collections celebrates her freedom, confidence and inner beauty. The QG Weekly Dish blog is an extension of this vision. The QGWD will share posts by our staff, contributing writers, guest bloggers and popular industry feeds from time to time. Follow us on Facebook at; Queen Grace Collection and on Twitter @QGCollection
The Queen Grace Collection brand was launched in 2010 by stylist Marina Zelner. Marina created Queen Grace as a high-fashion company that designs exclusively for the contemporary full-figured woman. Every one of our distinct collections celebrates her freedom, confidence and inner beauty.
