Well now isn’t this an interesting way to do some guerrilla fund raising? A bit taken from a piece by Randee Dawn for Entertainment Today, the writer shares with us how Rinna decided to “don the diaper” for Dress for Success;
Lisa Rinna may not actually need Depend undergarments (yes, drop the “s”), but that won’t stop her from stepping up as spokesperson for the product — particularly when Depend’s parent company was willing to make a nice donation to charity on her behalf.
In the ads, Rinna is seen showing off how sleek they can be beneath form-fitting outfits. Her husband, Harry Hamlin, offers hands-on approval.
“You can be sexy and feel good about yourself and wear this product,” she told TODAY’s Ann Curry on Friday. “Yes, my husband does feel me up in the longer version (of the ad); happily so, I mean he is my husband.”
Rinna doesn’t appear embarrassed by any of it, and after all, the company donated $250,000 to Dress for Success after she signed on.
Celebrities, including Jimmy Fallon, are getting on board with the oddness of her lending her name to the product. Fallon tweeted, “Actress Lisa Rinna is the new spokesperson for Depends adult diapers. Yeah, the story wasn’t supposed to get out, but it leaked.” (tee hee!)
So at least everyone is in on the joke, and meanwhile Depend is getting some terrific free publicity. Which made Curry ask whether Rinna would do denture product ads next.
Said Rinna, “I am a woman aging, and we will all age and we will all die in the end, so let’s have fun doing it.”
OK, QGer’s there you have it, adult diapers are envogue even if we think it’s a serious stretch of the branding imagination – we’ll do anything to get in front of a camera won’t we?! We are thrilled however that no matter the quirky way Rinna opted to get the $250K for Dress for Success, any time monies can do to this very worthwhile cause that Queen Grace is very involved with, we’re tickled pink (Depend silhouette pink that is)!
Thanks to QG PR intern Sarah Haggitt for digging up the dish for us this week!
Lisa Pool Content Manager
About Our Content Manager; Lisa Pool is the creative consultant for QG and acts as the lead contributing writer and Content Manager for the Queen Grace Weekly Dish. Lisa owns the branding agency, cc101 Productions. As someone who thrives on current trends and events, Lisa and her guest bloggers bring to the QG WD contemporary posts on topics important to our QG community. Follow Lisa on Facebook at; Creative Consulting cc101 and on Twitter @cc101production - Lisa also writes for MindBodyGreen, Divine Caroline, Conscious Divas, The Examiner and Redbook Magazine. About our blog; Marina Zelner created the Queen Grace brand as a high-fashion company that designs exclusively for the contemporary full-figured woman. Every one of our distinct collections celebrates her freedom, confidence and inner beauty. The QG Weekly Dish blog is an extension of this vision. The QGWD will share posts by our staff, contributing writers, guest bloggers and popular industry feeds from time to time. Follow us on Facebook at; Queen Grace Collection and on Twitter @QGCollection
The Queen Grace Collection brand was launched in 2010 by stylist Marina Zelner. Marina created Queen Grace as a high-fashion company that designs exclusively for the contemporary full-figured woman. Every one of our distinct collections celebrates her freedom, confidence and inner beauty.
